Market Pro

Half the world is middle class

See exactly where the future of the global middle class will be. Our global subnational model gives leading businesses granular market information segmented by age, gender, and geography. Today, more than half of Earth's population is either middle class or rich. By 2022, one billion more people will enter the middle class. Market Pro helps businesses, analysts, and others identify and target their future customers to build business strategies and products for the 21st century.

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Global Middle Class

Market Pro provides global middle class purchasing power data for every country in the world using a unified and standardized global data set.

Subnational Forecasts

Market Pro provides regional and city-level consumer spending estimates and projections for select countries worldwide.

Find your next market

Market Pro informs analysis and decision-making at L'Oréal, HSBC, Louis Vuitton, and other organizations. Reach out to learn how Market Pro can be integrated into your organization's research, marketing, and strategy.

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Age, Gender, and Millennial Data

Market Pro provides disaggregated spending data by demographic characteristics. Consumer spending data is organized by age, gender, and generational cohort in order to help businesses and researchers pinpoint market opportunities.


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